Above, friends, is a record inside of a record.
The Triple Decker Record ™ designed by Jack White and assembled by United Record Pressing Nashville, TN is a unique 7” version of the single embedded inside a 12” version. Triple Decker Record ™ will be available in a limited edition of 300 copies, 100 of which will be on-sale at the Third Man Records store in Nashville, and the remainder available randomly through mail order and at select brick and mortar vinyl dealers worldwide.
The Dead Weather will be releasing three versions of their single “Blue Blood Blues” this week including, most excitingly, on a brand new format entitled the Triple Decker Record™.
Watch this video commercial for more information on this new vinyl style: http://thirdmanrecords.com/index.html